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Fund Development Strategy

🟢 Fundraising methods applied are derived out of proper organisational long-term financing plan, and by ensuring that various types of available resources are tapped optimally

Highly developed: Advance systems and process exist for creating fundraising plans along with the rest of the organisation.

Reflection:

Action:

Notes for Development:

  1. Advance systems and process exist for creating fundraising plans along with the rest of the organisation.

  2. Organisation has higher order of skill and capacity to make startegic fundraising choices. Fundraising practice is aligned with financial planning, and all fundraising decisions are the result of conscious choices to acquire different types of capitals to meet various type of funding need.

  3. Fundraising is not driven by any kind of compulsion but strategic reasons. All fund acquisitions are linked to delivering organisational mission. Protecting organisational sanctity and programatic independence is at the core of the guiding principles for all fundraising work.

🟡 Fundraising methods/channels applied are conscious choices made based on market condition (e.g. what kind of money is possible to raise)

Developing: Fundraising choices made are based on best case possible options, but not necessarily driven out of an overall organisational assessment.

Reflection:

Action:

Notes for Development:

  1. Fundraising choices made are based on best case possible options, but not necessarily driven out of an overall organisational assessment.

  2. Consider developing a more analytical process to make strategic fundraising choices to develop a strong funding mechanism.

  3. Fundraising should not be merely driven by any kind of compulsion but strategic reasons alone. All fund acquisition process should be linked to delivering organisational mission.

🟠 Fundraising methods applied are based on budgetary conditions and policies (limited to brand risk mitigation alone) mandated by management/board

Under developed: Fundraising choices made are possibly short- term decisions and have not been reviewed from time to time.

Reflection:

Action:

Notes for Development:

  1. Fundraising choices made are possibly short- term decisions and have not been reviewed from time to time.

  2. If the elephant in the room is budget constraints, it must be discussed. Policies and guidelines are not merely to mitigate risks, but also to enable the evolution of a certain character and form of the overall fundraising function.

  3. Fundraising function need to evolve as an extended arm of your programmatic mission. It appears underdeveloped and looked upon mostly as a threat or a very complex function to perform.

🔴 Fundraising methods applied are spontaneous decisions made by a few senior individuals and not necessarily driven by deep strategic thinking. The reasons for such choices are not well known

Poorly developed: Spontaneous choices made by a few individual and not necessarily driven by any analysis.

Reflection:

Action:

Notes for Development:

  1. Spontaneous choices made by a few individual and not necessarily driven by any analysis.

  2. Process and system improvement will enable a more informed and strategically advantageous choice.

  3. Consider building institutional systems and process for making fundraising a collective function of - finance, programs, operations and the fundraisers themselves. Develop role clarity for each of these functions in the context of fundraising.