🔴 Targets and objectives are not clear or incoherent or does not exist

Poorly developed: Low awareness on the advantages of having proper outcome-oriented goals. Fundraising functions may be operating around certain temporary arrangements (via volunteers, Board etc.)
Reflection:
Have more clear targets and fundraising goals for the next 1 year; detail strategy may be developed over the next 1 year.
Even if we do not have any fundraising specialists, a core team can work towards developing certain basic goals- that may work as a kind of way forward.
Others -
Action:
Create a team guided by Senior Management team member to develop fundraising plans.
Senior Leadership to develop a time frame to develop fundraising startegy and clear goals.
Conduct a strategy and goal development workshop.
Others -
Notes for Development:
Low awareness on the advantages of having proper outcome-oriented goals. Fundraising functions may be operating around certain temporary arrangements (via volunteers, Board etc.).
Develop a short-term plan immediately for the next 2-3 quarters and allocate specific responsibilities to selected staffs, if you do not have exclusive fundraisers at present.
Consider integrating fundraising planning exercise, with your program planning exercise.