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Optimisation - Market Intelligence
🟢 All the primary market intelligence (competitive and product intelligence, market and customer understanding) are made available through systemic intelligence gathering mechanisms
Highly developed: Strong systems and processes are in place to best gather accurate data and put it to optimal fundraising use.
Reflection:
- No action required.
- Others -
Action:
- No specific actions are required as we are fully satisfied with current state.
- Others -
Notes for Development:
- Strong systems and processes are in place to best gather accurate data and put it to optimal fundraising use.
- Highly developed in terms of consistently adapting to market conditions in regard to fundraising capacity and strategy.
- Strong system exist to be able to effectively position the organisation in an increasingly consumerist world.
🟡 We do have some online subscriptions for automated funding alert and the fundraising team is well served by it
Developing: Minimal mechanisms are in place to gather necessary basic data.
Reflection:
- Have very advanced research and development unit but we may be required to invest slightly more to make the function more dynamic.
- Others -
Action:
- Invest in external agencies or specialists to develop market intelligence.
- Others -
Notes for Development:
- Minimal mechanisms are in place to gather necessary basic data.
- Improve upon existing systems by introducing new methods to gather more information on market conditions, fundraising landscape etc.
- Develop intelligence gathering systems and process for its optimal use, to better respond to market conditions. For e.g.- get into important and influential forums, collaboratives, associations etc.
🟠 Mainly dependent on a few key people and individual networks
Under developed: Market intelligence is limited to certain human connections.
Reflection:
- We will provide more resources to Program team to build a more robust market intelligence system.
- Can we collaborate with other local players?
- Others -
Action:
- Determine need to strengthen existing intelligence systems in consultation with Program team.
- Invest in external agencies or specialists to develop market intelligence.
- Others -
Notes for Development:
- Market intelligence is limited to certain human connections.
- Identify critical steps to develop bare minimum systems to gather adequate market intelligence for making informed fundraising choices and decisions.
- Develop intelligence gathering systems and process for its optimal use, to better respond to market conditions. Start with basic subscriptions.
🔴 Do not have any means or mechanism to gather intelligence
High risk: Does not use any form of market intelligence in fundraising function.
Reflection:
- Don't have the scope or capacity to improve our marjet intelligence gathering system. What do we do?
- Can we collaborate with other local players?
- Others -
Action:
- Determine need to strengthen existing intelligence systems in consultation with Program team.
- Seek support from other FF Partners; to develop a development pathway.
- Invest in external agencies or specialists to develop market intelligence.
- Others -
Notes for Development:
- Does not use any form of market intelligence in fundraising function.
- Identify critical steps to develop bare minimum systems to gather adequate market intelligence for making informed fundraising choices and decisions.
- Develop a bare minimum system (like subscriptions), and commission a basic landscaping study asap. Get into important and influential forums, collaboratives, associations etc.