# Optimisation - Market Intelligence

# 🟢 All the primary market intelligence (competitive and product intelligence, market and customer understanding) are made available through systemic intelligence gathering mechanisms

> ##### <span>Highly developed: <span>Strong systems and processes are in place to best gather accurate data and put it to optimal fundraising use.</span></span>

### <span>Reflection:</span>

- <span>No action required.  
    </span>
- <span><span><span>Others -</span></span></span>

### <span>Action:</span>

- <span><span><span><span>No specific actions are required as we are fully satisfied with current state.  
    </span></span></span></span>
- <span><span><span><span>Others - </span></span></span></span>

### <span>Notes for Development:</span>

1. <span><span>Strong systems and processes are in place to best gather accurate data and put it to optimal fundraising use.</span>  
      
    </span>
2. <span><span>Highly developed in terms of consistently adapting to market conditions in regard to fundraising capacity and strategy.  
      
    </span></span>
3. <span><span><span>Strong system exist to be able to effectively position the organisation in an increasingly consumerist world.</span></span></span>

# 🟡 We do have some online subscriptions for automated funding alert and the fundraising team is well served by it

> ##### <span>Developing: <span>Minimal mechanisms are in place to gather necessary basic data.</span></span>

### <span>Reflection:</span>

- <span>Have very advanced research and development unit but we may be required to invest slightly more to make the function more dynamic.  
    </span>
- <span><span><span>Others -</span></span></span>

### <span>Action:</span>

- <span><span><span><span>Invest in external agencies or specialists to develop market intelligence.  
    </span></span></span></span>
- <span><span><span><span>Others - </span></span></span></span>

### <span>Notes for Development:</span>

1. <span> <span>Minimal mechanisms are in place to gather necessary basic data.  
      
    </span></span>
2. <span><span><span>Improve upon existing systems by introducing new methods to gather more information on market conditions, fundraising landscape etc.  
      
    </span></span></span>
3. <span><span><span><span>Develop intelligence gathering systems and process for its optimal use, to better respond to market conditions. For e.g.- get into important and influential forums, collaboratives, associations etc.</span></span></span></span>

# 🟠 Mainly dependent on a few key people and individual networks

> ##### <span>Under developed: <span>Market intelligence is limited to certain human connections.</span></span>

### <span>Reflection:</span>

- <span>We will provide more resources to Program team to build a more robust market intelligence system.</span>
- <span>Can we collaborate with other local players?  
    </span>
- <span><span><span>Others -</span></span></span>

### <span>Action:</span>

- <span><span><span><span>Determine need to strengthen existing intelligence systems in consultation with Program team.</span></span></span></span>
- <span><span><span><span>Invest in external agencies or specialists to develop market intelligence.  
    </span></span></span></span>
- <span><span><span><span>Others - </span></span></span></span>

### <span>Notes for Development:</span>

1. <span><span>Market intelligence is limited to certain human connections.</span>  
      
    </span>
2. <span><span>Identify critical steps to develop bare minimum systems to gather adequate market intelligence for making informed fundraising choices and decisions.  
      
    </span></span>
3. <span><span><span>Develop intelligence gathering systems and process for its optimal use, to better respond to market conditions. Start with basic subscriptions.</span></span></span>

# 🔴 Do not have any means or mechanism to gather intelligence

> ##### <span>High risk: <span>Does not use any form of market intelligence in fundraising function.</span></span>

### <span>Reflection:</span>

- <span>Don't have the scope or capacity to improve our marjet intelligence gathering system. What do we do?</span>
- <span>Can we collaborate with other local players?  
    </span>
- <span><span><span>Others -</span></span></span>

### <span>Action:</span>

- <span><span><span><span>Determine need to strengthen existing intelligence systems in consultation with Program team.</span></span></span></span>
- <span><span><span><span>Seek support from other FF Partners; to develop a development pathway.</span></span></span></span>
- <span><span><span><span>Invest in external agencies or specialists to develop market intelligence.  
    </span></span></span></span>
- <span><span><span><span>Others - </span></span></span></span>

### <span>Notes for Development:</span>

1. <span><span>Does not use any form of market intelligence in fundraising function.</span>  
      
    </span>
2. <span><span>Identify critical steps to develop bare minimum systems to gather adequate market intelligence for making informed fundraising choices and decisions.  
      
    </span></span>
3. <span><span><span>Develop a bare minimum system (like subscriptions), and commission a basic landscaping study asap. Get into important and influential forums, collaboratives, associations etc.</span></span></span>