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Optimisation - Visibility
🟢 We are easily discoverable & have strong sector presence. Contents are curated and managed by dedicated resource/s regularly. Data & analytics of these platforms are studied periodically.
Highly developed: Strong systems and processes are in place to enhance visibility consistently.
Reflection:
- No action required.
- Others -
Action:
- No actions are necessary as we have strong visibility to attract outside interest.
- Others -
Notes for Development:
- Strong systems and processes are in place to enhance visibility consistently.
- Very proactive in enhancing visibility consistently, and conversion of the tractions created into tangible fundraising results.
- Systematically using multiple mediums to interact with the external world effectively, and thereby positively influencing fundraising results consistently.
🟡 We do not have strong discoverability as we have minimal digital and non-digital platforms. Shared resources (staffing and budget) are used to keep them running
Under developed: Minimal mechanisms are in place to enhance visibility.
Reflection:
- Marketing capacity and scope assessment; identify immediate action plan.
- Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive?
- Are we telling our stories effectively?
- Others -
Action:
- Improve our storytelling abilities.
- Others -
Notes for Development:
- Minimal mechanisms are in place to enhance visibility.
- Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
- Create a development plan for the next twelve months- for enhancing visibility, that is linked to fundraising strategy and plan.
🟠 We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need
Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known.
Reflection:
- Marketing capacity and scope assessment; identify immediate action plan.
- Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
- Others -
Action:
- Develop a comprehensive marketing communication plan.
- Develop a comprehensive marketing communication plan.
- Hire a specialist; determine JD, profile etc.
- Others -
Notes for Development:
- Very basic mediums were created to enhance visibility. Its effectiveness is not known.
- Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
- Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.
🔴 We do not have any meaningful marketing mediums in the digital or other space and hardly or never use them for fundraising
High risk: Did not develop robust systems or processes to enhance visibility.
Reflection:
- Collaborate with specialist service providers to increase visibility- social media handler, PR agencies, web developer, content writers, illustrators etc.
- What are some of the concrete and tangible steps we can take now to improve visibility?
- Others -
Action:
- Develop a comprehensive marketing communication plan.
- Hire a specialist; determine JD, profile etc.
- Improve story telling abilities.
- Others -
Notes for Development:
- Did not develop robust systems or processes to enhance visibility.
- Identify immediate actions around building organisational knowledge in terms of its need and improtance. Assess internal ability on storytelling.
- Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.