🟠 We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need

Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known.
Reflection:
Marketing capacity and scope assessment; identify immediate action plan.
Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
Others -
Action:
Develop a comprehensive marketing communication plan.
Develop a comprehensive marketing communication plan.
Hire a specialist; determine JD, profile etc. 
Others -
Notes for Development:
Very basic mediums were created to enhance visibility. Its effectiveness is not known.
Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.