🔴 We do not have any meaningful marketing mediums in the digital or other space and hardly or never use them for fundraising High risk: Did not develop robust systems or processes to enhance visibility. Reflection: Collaborate with specialist service providers to increase visibility- social media handler, PR agencies, web developer, content writers, illustrators etc. What are some of the concrete and tangible steps we can take now to improve visibility? Others -  Action: Develop a comprehensive marketing communication plan. Hire a specialist; determine JD, profile etc.  Improve story telling abilities. Others - Notes for Development: Did not develop robust systems or processes to enhance visibility. Identify immediate actions around building organisational knowledge in terms of its need and improtance. Assess internal ability on storytelling. Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.Â