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Revenue
🟢 Our revenue growth trend has been very good for several years
Highly developed: Consistent growth in revenue as per expectations.
Reflection:
- No response needed.
- Others -
Action:
- No action necessary as we are satisfied with our growth.
- Others -
Notes for Development:
- Consistent growth in revenue as per expectations.
- Growth has been in sync with organisational operational needs in the past - has been consistent growth as well.
- Analyse if specific type/s of donor partnership and thereby funds acquired could lead to deeper programatic impact.
🟡 Over the last 3-years, our fundraising income has grown consistently but moderately
Fairly developed: Revenue has been growing consistently, but rate of growth is not satisfactory. It might mean a lack of annual growth in active donor base, or stagnated gifts from existing donors.
Reflection:
- Identify triggers for faster growth.
- Will it help to create a core team for delivering growth strategy; or at least provide some momentum in this direction.
- Others -
Action:
- What does growth mean to us?
- Crate a Board managed sub-committee to figure out a growth plan.
- Others -
Notes for Development:
- Revenue has been growing consistently, but rate of growth is not satisfactory. It might mean a lack of annual growth in active donor base, or stagnated gifts from existing donors.
- While revenue has been growing enough to meet organisational expenses, a greater pace could fortify several critical organisational arms for deeper impact.
- It might be useful to identify a few triggers for faster growth- a pace that is essential to address pressing organisational and mission related issues.
🟠 Over the last 3-years our income has been inconsistent- sometime it grew a little, but reduced as well in some years
Under developed: Revenue growth has been inconsistent and unsatisfactory.
Reflection:
- Understand reasons for no growth.
- Identify triggers for faster growth.
- Others -
Action:
- Is there any way to arrest any further future slides- what actions can we take immediately?
- What does growth mean to us?
- Others -
Notes for Development:
- Revenue growth has been inconsistent and unsatisfactory.
- Inconsistent revenue growth is as sensitive as no growth. Determine reasons, check for patterns, and identify specific capacity areas to address weakness.
- It will be bery useful to conduct inner assessment of what is wrong in the system. Only then it will be a step forward to demonstrating fresh intent. Consider conducting a capacity assessment, create a fresh plan by allocating some emergency fund for reviving fundraising operations.
🔴 Our income has reduced or remained the same over the last 3-years (negative growth)
High risk: Revenue did not grow at all in the last few years. It might be a combination of reasons- capacity, intent/culture, and nearly 2- year period of a global public health emergency.
Reflection:
- Consider reducing costs until future growth path is not clear.
- Will it help to create a core team for delivering growth strategy; or at least provide some momentum in this direction.
- Understand reasons for no growth.
- Others -
Action:
- Identify key people from Senior Management and assign a new growth project.
- Crate a Board managed sub-committee to figure out a growth plan.
- Others -
Notes for Development:
- Revenue did not grow at all in the last few years. It might be a combination of reasons - capacity, intent/culture, and nearly 2-year period of a global public health emergency.
- Lack of progress in acquiring any new donor over a considerable period might be indicative of a general absence of strong fundraising culture in the organisation as well, along with capacity.
- Conduct a detail fundraising efficacy diagnostic to identify areas for immediate and longer-term changes. The problem areas would be around- investment, people, process, and system only. It is easier to gather evidence around these; much tougher to demonstrate strong intent to change the status quo.