🔴 Fundraising methods applied are spontaneous decisions made by a few senior individuals and not necessarily driven by deep strategic thinking. The reasons for such choices are not well known
Poorly developed: Spontaneous choices made by a few individual and not necessarily driven by any analysis.
Reflection:
ExamineIsstatedourorganisationfundraising need deeply understood andculturetheandunderstandingpracticedisbehaviour.much beyond knowledge of estimated annual expenditure?DesignDoandweconduct internal surveys to develop action plan for improvement.
Others -
Action:
ConductNeed to work on acultureproperassessmentfundraisingexercisestrategy as we never had one developed andcreatewerean alignment pathwayworking onfindings.short term basis.CreateDevelopbetterastandardsfundanddevelopmentprocessesplantothatinitiallybestregulatesuitsandorganisationtherebymissioninspire desired behaviour gradually.needs.
Notes for Development:
- Spontaneous choices made by a few individual and not necessarily driven by any analysis.
- Process and system improvement will enable a more informed and strategically advantageous choice.
- Consider building institutional systems and process for making fundraising a collective function of - finance, programs, operations and the fundraisers themselves. Develop role clarity for each of these functions in the context of fundraising.