🟠 Mostly short-term and renegotiated, and not linked to overarching program goals

Developing: Goals are short term and market (income need vs expenses planned) driven possibly.

Reflection:

• Develop a fundraising strategy aligned with program goals.
• How can fundraising goals be made sacrosanct within the organisation?
• Have more clear targets and fundraising goals for the next 1 year; detail strategy may be developed over the next 1 year.
• No response necessary as we have both fundraising strategy and clear time bound goals.
• Even if we do not have any fundraising specialists, a core team can work towards developing certain basic goals - that may work as a kind of way forward.
• Others - 

Action:

• Create a team guided by Senior Management team member to develop fundraising plans.
• Senior Leadership to develop a time frame to develop fundraising strategy and clear goals.
• Conduct a strategy and goal development workshop.
• No actions are necessary.
• Others -

Notes for Development:

1. Goals are short term and market (income need vs expenses planned) driven possibly.
   
   
2.  Consider further refining the fundraising goals, during the next planning cycle.
   
   
3. Fundraising goals will have deeper and greater ownership within the fundraising function, if they are developed to achieve outcomes that are critical to the organisational mission.