🟢 We are easily discoverable & have strong sector presence. Contents are curated & managed by dedicated resource/s regularly. Data and analytics of these platforms are studied periodically to

Highly developed: Strong systems and processes are in place to enhance visibility consistently.

Reflection:

• Marketing capacity and scope assessment; identify immediate action plan.
• Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive?
• Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
• Are we telling our stories effectively?
• Collaborate with specialist service providers to increase visibility - social media handler, PR agencies, web developer, content writers, illustrators, etc.
• What are some of the concrete and tangible steps we can take now to improve visibility.
• Others - 

Action:

• No actions are necessary as we have strong visibility to attract outside interest.
• Improve our storytelling abilities - how?
• Develop a comprehensive marketing communication plan.
• Hire a specialist; determine JD, profile, etc. 
• Others -

Notes for Development:

1. Strong systems and processes are in place to enhance visibility consistently.
   
   
2. Very proactive in enhancing visibility consistently, and conversion of the tractions created into tangible fundraising results.
   
   
3. Systematically using multiple mediums to interact with the external world effectively, and thereby positively influencing fundraising results consistently.