🔴 We do not have any meaningful marketing mediums in the digital or other space and hardly or never use them for fundraising

High risk: Did not develop robust systems or processes to enhance visibility.

Reflection:

• Marketing capacity and scope assessment; identify immediate action plan.
• Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive?
• Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
• Are we telling our stories effectively?
• Collaborate with specialist service providers to increase visibility - social media handler, PR agencies, web developer, content writers, illustrators, etc.
• What are some of the concrete and tangible steps we can take now to improve visibility.
• Others - 

Action:

• No actions are necessary as we have strong visibility to attract outside interest.
• Improve our storytelling abilities - how?
• Develop a comprehensive marketing communication plan.
• Hire a specialist; determine JD, profile, etc. 
• Others -

Notes for Development:

1. Did not develop robust systems or processes to enhance visibility.
   
   
2. Identify immediate actions around building organisational knowledge in terms of its need and improtance. Assess internal ability on storytelling.
   
   
3. Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.