🟡 We do not have strong discoverability as we have minimal digital and non-digital platforms. Shared resources (staffing and budget) are used to keep them running

Under developed: Minimal mechanisms are in place to enhance visibility.

Reflection:

Marketing capacity and scope assessment; identify immediate action plan. Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive? Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation. Are we telling our stories effectively? Collaborate with specialist service providers to increase visibility - social media handler, PR agencies, web developer, content writers, illustrators, etc. What are some of the concrete and tangible steps we can take now to improve visibility. Others - 

Action:

No actions are necessary as we have strong visibility to attract outside interest. Improve our storytelling abilities - how? Develop a comprehensive marketing communication plan. Hire a specialist; determine JD, profile, etc.  Others -

Notes for Development:

Minimal mechanisms are in place to enhance visibility.

Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.

Create a development plan for the next twelve months- for enhancing visibility, that is linked to fundraising strategy and plan.