🟡 We do not have strong discoverability as we have minimal digital and non-digital platforms. Shared resources (staffing and budget) are used to keep them running

Under developed: Minimal mechanisms are in place to enhance visibility.

Reflection:

• Marketing capacity and scope assessment; identify immediate action plan.
• Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive?
• Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
• Are we telling our stories effectively?
• Collaborate with specialist service providers to increase visibility - social media handler, PR agencies, web developer, content writers, illustrators, etc.
• What are some of the concrete and tangible steps we can take now to improve visibility.
• Others - 

Action:

• No actions are necessary as we have strong visibility to attract outside interest.
• Improve our storytelling abilities - how?
• Develop a comprehensive marketing communication plan.
• Hire a specialist; determine JD, profile, etc. 
• Others -

Notes for Development:

1. Minimal mechanisms are in place to enhance visibility.
   
   
2. Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
   
   
3. Create a development plan for the next twelve months- for enhancing visibility, that is linked to fundraising strategy and plan.