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🟡 Mostly multiyear and linked to aspiration
Fairly developed: Goals exist and are mostly driven by funding need.
Reflection:
- Develop a fundraising strategy aligned with program goals.
- How can fundraising goals be made sacrosanct within the organisation?
- Have more clear targets and fundraising goals for the next 1 year; detail strategy may be developed over the next 1 year.
- No response necessary as we have both fundraising strategy and clear time bound goals.
- Even if we do not have any fundraising specialists, a core team can work towards developing certain basic goals - that may work as a kind of way forward.
- Others -
Action:
- Create a team guided by Senior Management team member to develop fundraising plans.
- Senior Leadership to develop a time frame to develop fundraising strategy and clear goals.
- Conduct a strategy and goal development workshop.
- No actions are necessary.
- Others -
Notes for Development:
- Goals exist and are mostly driven by funding need.
- Fundraising goals will have deeper and greater ownership within the fundraising function, if they are developed to achieve outcomes that are critical to the organisational mission.
- Consider further refining the fundraising goals, duing the next planning cycle. Fundraising goals are to be linked with programatic goals. Essentially, a theory of change for fundraising function as well.