🔴 Targets and objectives are not clear or incoherent or does not exist

Poorly developed: Low awareness on the advantages of having proper outcome- oriented goals. Fundraising functions may be operating around certain temporary arrangements (like- via volunteers, Board etc.)

Reflection:

• Develop a fundraising strategy aligned with program goals.
• How can fundraising goals be made sacrosanct within the organisation?
• Have more clear targets and fundraising goals for the next 1 year; detail strategy may be developed over the next 1 year.
• No response necessary as we have both fundraising strategy and clear time bound goals.
• Even if we do not have any fundraising specialists, a core team can work towards developing certain basic goals - that may work as a kind of way forward.
• Others - 

Action:

• Create a team guided by Senior Management team member to develop fundraising plans.
• Senior Leadership to develop a time frame to develop fundraising strategy and clear goals.
• Conduct a strategy and goal development workshop.
• No actions are necessary.
• Others -

Notes for Development:

1. Low awareness on the advantages of having proper outcome-oriented goals. Fundraising functions may be operating around certain temporary arrangements (via volunteers, Board etc.).
   
   
2. Develop a short-term plan immediately for the next 2-3 quarters and allocate specific responsibilities to selected staffs, if you do not have exclusive fundraisers at present.
   
   
3. Consider integrating fundraising planning exercise, with your program planning exercise.