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🔴 Targets and objectives are not clear or incoherent or does not exist

Poorly developed: Low awareness on the advantages of having proper outcome-oriented goals. Fundraising functions may be operating around certain temporary arrangements (via volunteers, Board etc.)

Reflection:

  • Have more clear targets and fundraising goals for the next 1 year; detail strategy may be developed over the next 1 year.
  • Even if we do not have any fundraising specialists, a core team can work towards developing certain basic goals- that may work as a kind of way forward.
  • Others -

Action:

  • Create a team guided by Senior Management team member to develop fundraising plans.
  • Senior Leadership to develop a time frame to develop fundraising startegy and clear goals.
  • Conduct a strategy and goal development workshop.
  • Others -

Notes for Development:

  1. Low awareness on the advantages of having proper outcome-oriented goals. Fundraising functions may be operating around certain temporary arrangements (via volunteers, Board etc.).

  2. Develop a short-term plan immediately for the next 2-3 quarters and allocate specific responsibilities to selected staffs, if you do not have exclusive fundraisers at present.

  3. Consider integrating fundraising planning exercise, with your program planning exercise.