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🟠 We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need

Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known.

Reflection:

  • Marketing capacity and scope assessment; identify immediate action plan.
  • Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
  • Others -

Action:

  • Develop a comprehensive marketing communication plan.
  • Develop a comprehensive marketing communication plan.
  • Hire a specialist; determine JD, profile etc. 
  • Others -

Notes for Development:

  1. Very basic mediums were created to enhance visibility. Its effectiveness is not known.

  2. Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.

  3. Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.