🟠 We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need

Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known.

Reflection:

• Marketing capacity and scope assessment; identify immediate action plan.
• Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
• Others -

Action:

• Develop a comprehensive marketing communication plan.
• Develop a comprehensive marketing communication plan.
• Hire a specialist; determine JD, profile etc. 
  
• Others -

Notes for Development:

1. Very basic mediums were created to enhance visibility. Its effectiveness is not known.
   
   
2. Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
   
   
3. Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.