🟠 We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need

Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known.

Reflection:

• Marketing capacity and scope assessment; identify immediate action plan.
• Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive?
• Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation.
• Are we telling our stories effectively?
• Collaborate with specialist service providers to increase visibility - social media handler, PR agencies, web developer, content writers, illustrators, etc.
• What are some of the concrete and tangible steps we can take now to improve visibility.
• Others - 

Action:

• No actions are necessary as we have strong visibility to attract outside interest.
• Improve our storytelling abilities - how?
• Develop a comprehensive marketing communication plan.
• Hire a specialist; determine JD, profile, etc. 
• Others -

Notes for Development:

1. Very basic mediums were created to enhance visibility. Its effectiveness is not known.
   
   
2. Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
   
   
3. Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.