🟠 We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need

Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known.

Reflection:

• Marketing capacity and scope assessment; identify immediate action plan.
• Is it necessary for us at all to enhance visibility, as the sector is mostly non competitive?

Establish process for updating all marketing tools regularly with fresh contents and other technical optimisation. Are we telling our stories effectively? Collaborate with specialist service providers to increase visibility - social media handler, PR agencies, web developer, content writers, illustrators, etc. What are some of the concrete and tangible steps we can take now to improve visibility. Others - 

Action:

• NoDevelop actionsa arecomprehensive necessarymarketing ascommunication we have strong visibility to attract outside interest.plan.
• Improve our storytelling abilities - how?

Develop a comprehensive marketing communication plan. Hire a specialist; determine JD, profile,profile etc. 
Others -

Notes for Development:

1. Very basic mediums were created to enhance visibility. Its effectiveness is not known.
   
   
2. Conduct a need assessment based on market context and funding need. Assess internal ability on storytelling.
   
   
3. Conduct a basic internal assessment and take concrete, time-bound steps to introduce the basic mediums, that are extremely necessary.