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🟢 Our revenue growth trend has been very good for several years
Highly developed: Consistent growth in revenue as per expectations. Reflection: No response needed. Others - Action: No action necessary as we are satisfied with our growth. Others - Notes for Development: Consistent growth in revenue ...
🔴 Our income has reduced or remained the same over the last 3-years (negative growth)
High risk: Revenue did not grow at all in the last few years. It might be a combination of reasons- capacity, intent/culture, and nearly 2- year period of a global public health emergency. Reflection: Consider reducing costs until future growth path...
🟢 Our monthly cash-flow is predictable and consistent
Highly developed: No difficulty in predicting cash-flow. Reflection: No immediate response required as we do have cash-flow mapping done for the next ten months. Others - Action: No action necessary. Others - Notes for Development: ...
🔴 Lots of uncertainty over monthly cash-flow
High risk: Does not have strong sight to cash-flow situation mostly. Reflection: Cash-flow situation for the next twelve months to be studied and a risk mapping is to be done by Finance, with clear recommendation on preferred cash-flow based on p...
🟠We have cash-flow sight for a very short period - maybe 2 quarters; beyond that we have no idea on future cash-flow
Poorly developed: Have cash-flow sight for a short period and is inadequate for financial prudence. Reflection: Fundraising and organisation financing plan to be developed with the aid of FF level Financial guidance; simultaneous integration of t...
🟡 We work around annual cash-flow and the same is linked solely with grants we have acquired
Developing: Have clear sight but may not always be accurate. Reflection: No immediate response required as we do have cash-flow mapping done for the next few quarters months. Others - Action: Park this task for next year and address immedi...
🟡 More than 3 types of fundraising methods are operational and all of them contribute to our revenue
Fairly developed: Multiple types of fundraising sources contribute to revenue. Reflection: Institutionalise periodic fundraising landscaping exercise and its subsequent use in fundraising planning. Others - Action: Conduct a fundraising ...
🔴 Only 1 type of fundraising is predominant for the past 3 years
Poorly developed: Unidimensional fundraising sources. Reflection: Our policies do not allow us to pursue any other types of fundraising by grant fundraising; we would consider taking it up for internal deliberations. Focus on acquiring more...
🟠Highly dependent on limited funders, largely of similar type
Under developed: Lack of diversity in fundraising portfolio. Reflection: Focus on acquiring more multi-year grants to mitigate risks in the interim; along with multiple inventive disbursal design. Institutionalise periodic fundraising landsc...
🟢 Diversified funding and potentially insulated from market instabilities
Highly developed: Strong diversity in fundraising portfolio. Reflection: No response is urgently required as we have income from various streams and many donors. Others - Action: No action necessary. Others -Â Notes for Development...
🔴 Targets and objectives are not clear or incoherent or does not exist
Poorly developed: Low awareness on the advantages of having proper outcome-oriented goals. Fundraising functions may be operating around certain temporary arrangements (via volunteers, Board etc.) Reflection: Have more clear targets and fundr...
🟠Mostly short-term and renegotiated, and not linked to overarching program goals
Developing: Goals are short term and market (income need vs expenses planned) driven possibly. Reflection: Develop a fundraising strategy aligned with program goals. How can fundraising goals be made sacrosanct within the organisation. Ot...
🟡 Mostly multiyear and linked to aspiration
Fairly developed: Goals exist and are mostly driven by funding need. Reflection: Have more clear targets and fundraising strategic goals for a longer period. Others - Action: Address this issue with greater importance during the cy...
🟢 Outcome related targets exist, have actual milestones that are consistently adopted; have clear long-term goal that is both actionable and linked to overall vision and mission
Highly developed: Very strong processes are in place for goal setting. The ambitions (targets) are sacrosanct to the fundraising function. Reflection: No response necessary as we have both fundraising strategy and clear time bound goals. ...
🟢 We are easily discoverable & have strong sector presence. Contents are curated and managed by dedicated resource/s regularly. Data & analytics of these platforms are studied periodically.
Highly developed: Strong systems and processes are in place to enhance visibility consistently. Reflection: No action required. Others -Â Action: No actions are necessary as we have strong visibility to attract outside interest. O...
🟡 We do not have strong discoverability as we have minimal digital and non-digital platforms. Shared resources (staffing and budget) are used to keep them running
Under developed: Minimal mechanisms are in place to enhance visibility. Reflection: Marketing capacity and scope assessment; identify immediate action plan. Is it necessary for us at all to enhance visibility, as the sector is mostly no...
🟠We do have a website and some social media pages that are rarely improved upon and is maintained mainly for statutory or market need
Poorly developed: Very basic mediums were created to enhance visibility. Its effectiveness is not known. Reflection: Marketing capacity and scope assessment; identify immediate action plan. Establish process for updating all marketing tool...
🔴 We do not have any meaningful marketing mediums in the digital or other space and hardly or never use them for fundraising
High risk: Did not develop robust systems or processes to enhance visibility. Reflection: Collaborate with specialist service providers to increase visibility- social media handler, PR agencies, web developer, content writers, illustrators...